So you've heard about Facebook's Matching Funds available on #GivingTuesday. Are you wondering if you should use Facebook's Fundraising tool or your Network for Good donation page on #GivingTuesday? Read on!
What's Network for Good's relationship with Facebook?
Network for Good processes some gifts made through Facebook Fundraisers. Whether you, another staff member, or a loyal supporter of your organization sets up a Facebook Fundraiser on your nonprofit's behalf, you'll still get those disbursements in one of these two ways:
- Organization's that sign up with Facebook Payments can get disbursements from Facebook every two weeks.
- Organization's that don't sign up with Facebook get their disbursement from Network for Good 60-75 days after the donation was made.
What's the benefit of doing a fundraiser on Facebook on #GivingTuesday?
- Because of the social nature of #GivingTuesday, Facebook can help you reach your current donors and their friends during this international day of giving.
- Using a Facebook Fundraiser means the donor doesn't leave Facebook to complete their donation.
- You may be eligible for matching funds from the Bill and Melinda Gates Foundation as well as waived fees (The information at the very bottom of this article gives more details.)
What are the downsides of doing a fundraiser on Facebook on #GivingTuesday?
- The disbursement timeline is delayed. Facebook Fundraiser gifts from November will arrive in your January disbursement payout.
- You won't be able to get the donor's contact information. You won't be able to add these folks to your donor management system, thank them for their gift, and grow them into a loyal supporter unless you do some extra work to reach out to each donor individually and add them manually to your donor management system.
- You cannot control the language, call to action, branding of the Fundraiser.
- Donations through your Facebook Fundraiser will not be considered for Network for Good's leader board and other prizes.
- You cannot accept recurring gifts.
What's the benefit of using my Network for Good donation page on #GivingTuesday?
- You're eligible for Network for Good's prizes.
- You have more control over the language, call to action, and branding of your donation page.
- You can collect donor information which means you can send a thank you message and you can keep in touch with them and help them grow into a loyal supporters.
- Donors are already familiar with your online donation page so the experience won't confuse them.
- You'll get your #GivingTuesday donations on the December 15th disbursement.
- You can collect monthly donations from donors.
- Donors can elect to the cover the credit card processing fee.
What's the downside of using my Network for Good donation page on #GivingTuesday?
- No matching funds for donations, unless your organization recruits matching fund donors.
- Fees can be covered by the donor, as usual, but credit card fees will not be waived.
More details on the matching funds and waived fees with Facebook Fundraisers:
Up to $2 million in donations to U.S. public 501(c)3s will be matched. Each nonprofit can get up to a $50K match and each fundraiser or donate button can get up to a $1K match, as long as matching funds are available. Facebook will also waive the transaction fees for donations and matching funds on #GivingTuesday 11/28/2017, until $1M in fee waivers has been exhausted. The fee waiver will continue for every donation made to an NPO on #GivingTuesday even after matching funds are depleted.
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